Here at KONTA Television, we believe that the method of utilizing broadcast sponsorships and joint venture partnerships is a powerful method of dynamic communication to an audience. A Company can benefit dramatically from the association it may have with its advertising medium. It can reach otherwise unattainable audiences from particular age groups to gender and ethnic backgrounds. This method can also determine the current trends of the viewing audience, what are their preferred interests and how likely are they to respond to certain advertising at different times of the day or week.
By building up viewing trends, the sponsors or partners can maximize their creative advertising effort and concentrate on a targeted area of exposure with the audience. A positive Brand Image can be built through successful partnerships, and the advertiser can benefit from perceived associations the audience can have between the brand and the channel.