Geoffrey Royce Rojas (born May 11, 1989), known professionally as Prince Royce, is an American singer. At an early age, Royce took an interest in music, and in his teenage years began experimenting with music and writing poetry. By age nineteen, Royce met Andrés Hidalgo, who became his manager. Hidalgo later introduced Royce to record producer Sergio George, who immediately signed him to his label after hearing three of his demos.

In March 2010, Royce released his eponymous debut studio album, which generated two commercially successful singles, “Stand by Me” and “Corazón Sin Cara”. In the United States, both songs reached number-one on the Billboard Tropical Songs chart, while “Corazón Sin Cara” reached number-one on the Billboard Hot Latin Songs chart. The album itself reached number-one on the US Billboard Top Latin Albums and Tropical Albums charts. Royce received three awards at the Billboard Latin Music Awards in 2011, which included Tropical Album of the Year. In 2012, Royce released his second studio album, Phase II, which reached number-one on both the US Latin Albums and Tropical Albums charts. The album featured the singles “Las Cosas Pequeñas” and “Incondicional” and was nominated for the Latin Grammy Award for Best Tropical Fusion Album.

His third studio album, Soy el Mismo, was released in 2013, preceded by the single “Darte un Beso”. The album earned Royce his second nomination for the Latin Grammy Award for Best Contemporary Tropical Album. In 2015, Royce released his fourth studio album, Double Vision, his first primarily in the English language. The album included the singles “Stuck on a Feeling” featuring Snoop Dogg and “Back It Up” featuring Jennifer Lopez and Pitbull, with both charting on the Billboard Hot 100.

Five was released as Royce’s fifth studio album in 2017. It became Royce’s fourth number-one album on the Billboard Top Latin Albums chart. The album’s last single, “Déjà Vu”, with Shakira, became its most successful commercially and was certified 9× Platinum (Latin) by the Recording Industry Association of America (RIAA) in the US.

Geoffrey Royce Rojas was born and raised in The Bronx, a borough of New York City. He is the second oldest of four children, born to Dominican parents. His father, Ramón Rojas, drove a taxicab and his mother, Ángela de León, worked at a beauty salon.[4] When he was young, Royce participated in choir in elementary school, competed in talent shows and, at the age of thirteen, began writing poetry, which turned into songwriting. Recalling his first time performing before a crowd, he said: “[In] elementary school, I was singing a Christmas song. I felt really comfortable on stage.”

At age fifteen, Royce had begun making music with a partner named José Chusán, better known as “Jino”. The duo was also known as “Jino and Royce, El Dúo Real”. At the age of sixteen, Royce adopted the stage name “Prince Royce” and started making music with longtime friend and record producer Donzell Rodríguez, and Vincent Outerbridge, known together as “L Snipe & Vinny”. The duo eventually had a meeting with Atlantic Records in early 2007. With the decline of reggaeton music in the Latin music industry at the time, Royce made the ultimate decision to focus on making bachata music. At age nineteen, Royce met producer Andrés Hidalgo, who after hearing his demos, instantly became his manager. Hidalgo began helping Royce work hands-on with bachata music. That was the turning point that helped Royce decide that he wanted to pursue a musical career. Hidalgo later introduced Royce to record producer Sergio George, who immediately signed Royce to his label, Top Stop Music, after listening to three of his demos.